Wayground
Head of Design
Learning games, dashboards, reports, and a design team serving 75M+ people.
About / source code
Builder by instinct.
Designer by practice.
KV_KETAN.JPGBengaluru, India
Hola! I’m Ketan — a product and game design leader, systems thinker, and hands-on maker. People also remember me for bad puns and acting twice my age.
Start a conversation ↗The operating system
I work where rules, interfaces, technology, and human behaviour collide.
Before “design engineer” or “AI builder” became useful labels, I was already moving between code, game systems, product flows, research, and physical making. That range has become the foundation of how I lead.
I can zoom out to team topology or platform architecture, then zoom back in to a transition, an economy rule, an API constraint, or the feel of a switch under a finger.
NEURODIVERGENT MODEmany tabs open
Curiosity creates range. Systems thinking gives it direction.
The path so far
Different roles.
One through-line.
South Park Commons
Explorer
Built AI-native product bets across characters, task automation, and cognitive support.
Mobile Premier League
Head of Design
Led game and product design for a 6M+ DAU platform and scaled a 25+ person organisation.
Sumo Logic
UX Lead, Platform
Designed schema-driven enterprise frameworks across seven platform teams.
Totality Corp
Lead, UX + Games
Architected an early real-money casual gaming platform and its core mechanics.
Hike Messenger
UX Research Lead
Built a five-person research practice and conducted 500+ interviews.
Tiny Mogul Games
Game Designer
Shipped portrait Teen Patti and designed game economies, quests, and progression.
Clarice Technologies
Interaction Designer
Enterprise telematics, business intelligence tools, and CRMs.
Working beliefs
The things I keep finding true.
The screen is rarely the whole problem.
Look for the rule, incentive, hand-off, or missing model underneath it.
Clarity is a leadership technology.
Good context lets talented people make decisions without waiting for permission.
Build enough to learn the expensive truth.
A working prototype reveals assumptions that survive indefinitely in slides.
Joy is not the opposite of rigour.
Delight often comes from a system behaving exactly as a person hoped it would.
Away from the screen
The hobbies are not a footnote.
Mechanical keyboards teach physical feedback. Electronics teaches failure. Music teaches timing. Board games teach rules and social behaviour. Photography teaches framing. Cycling teaches patience. They all come back into the work.
built, not collected ↗Education
Bachelor of Design
Indian Institute of Technology Guwahati · 2013
A few wins
First place, twice
Hikeathon 2015 · Sumo Hack 2018 · Wordle for MPL in 48 hours
Languages
Hindi · English · Korean
Native/bilingual · professional · elementary